ABOUT US
A female founded brand with a collection of luxury essentials that embody the fact that comfortable yet stylish loungewear improves our overall mood and well-being.
Our Founder
I started this company because just like you, I was always torn between either looking cute or being lazy & dressing comfy. With the focus of making everyday life easy, comfortable and stylish, I designed loungewear with the goal of taking you from bed to work through after-work fun in the blink of an eye. It’s at the heart of everything I do, and everything I make. Curl up on the couch with it, style it up to work from home, or wear on a night out. No matter where you are or what you’re doing, I hope Willow Aveline makes your day easier, one set at a time.
Know that I'm not big on trends or fast fashion. I want you to wear my pieces for years to come. That’s why I source the finest materials and factories for my timeless essentials.
I strongly believe that comfortable yet stylish loungewear improves our mood and well-being. With that being said, consider each lounge set to be simply an expression of love for self-care and a dash of flirty fun.
For me, this goes way beyond just being a brand. I am dedicated to cultivating a community of diverse and kind women through my brand ambassador program. Each and every brand ambassador uniquely brings my loungewear to life from their perspective, all the while embracing self care, supporting one another, and advocating the importance of mental health. They are what continuously and endlessly inspire me and my brand.
Our Story
Born in a pandemic, it all started in the lounge.
Guided by the principles that one should never sacrifice comfort for style when they can have both, Willow Aveline delivers elevated ready-to-wear essentials to match your schedule and style at an accessible price point.
After a year of extraordinary growth and demand, Willow Aveline now empowers women worldwide and has paved the way for all things Comfort Made Stylish.
And believe me when I say - we’re just getting started...
Our Mission
While depression is a devastating illness, it has somehow provided me an opportunity for growth. I wouldn’t wish depression on anyone. But reflecting on my experience dealing with the illness — I can say for certain there are ways that surviving depression has shaped me into who I am, and has motivated me to do what I do. But my story is sadly a rare one.
I wish this was the case for all who deal with the disorder, because the majority do not have this experience. There are many people whose lives have been turned upside down due to mental illness. Which is why 10% of all profits are donated to the National Alliance on Mental Illness (NAMI), an organization committed to improving the lives of individuals affected, along with their families, through advocacy, support and education.
